Commercial Commentary: Does This Lexus Commercial Make Anyone Else Dizzy?
December 17, 2009
I’m no visual expert, but it seems like if you’re showing something rotating in a time-like fashion the movement should be towards the left instead of the right. I’m not saying it made be Blair Witch/Cloverfield uncomfortable, but there was something unnerving about this. Maybe it has something to do with the fact that we read left to right or because all the other versions of this commercial I’ve seen move in the “correct” way.
Any scientists, psychologists or filmmakers out there know why this might be so disorienting to me? Anyone else feel that way?
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