Ad It Up: DC’s Invasion!
This DC house ad for their huge 1988 event Invasion (which I read and reviewed here, if you’re interested) is the kind of thing that might sound cool in a meeting, but is not the kind of ad that would draw my attention. I like the idea of mocking up a Daily Planet newspaper article about what’s going on with all these aliens, but who reads newspapers? Even in 1988 you’d probably be hard-pressed to find a comic book reader who wanted to read three columns of text on a page in the middle of a comic like this (COPS #7 in this case). I mean, what’s more interesting in the middle of the mixture of words and pictures than a butt ton of words and one of the least interesting pictures around?