Fortress Maximus wasn’t really on my radar as a kid, but if I knew about him, I’m sure I would have lusted after it. I mean, a toy that’s a playset AND an action figure that also changes into something else? That’s like chocolate and peanut butter and jelly for me, you guys. My favorite part of this commercial is when the announcer says something like, “He turns into a robot so enormous another robot forms his head.” Yeah, of course the gigantic, super expensive toy needs ANOTHER toy to complete it. Well played, Hasbro.