When I saw this commercial today, I wanted to believe it was an April Fool’s gag. I’ve seen a few around today, my favorite so far has been what seems like every writer in the comic industry ragging on Brad Meltzer. But, the more I look into ShoeDini, the more legit it looks. Sure the YouTube description says it’s a joke, but I swear to you this commercial aired today. The website, TryShoeDini.com, looks pretty legit too. I’m not going to go so far as to actually order one of these bad boys, but I did check out the Terms & Services, and while I didn’t read the whole thing, it seems on the up and up.

I’m guessing this is one of a few things. 1) A very intricate joke, in which case, well done everyone. 2)A company with a sense of humor about their product. If that’s the case, I’m not sure how effective having Gilbert Gottfried shout at old people about putting their shoes on will be, but maybe they’ll like it. 3) An ad team who got away with one of the greatest jokes in the history of advertising. If this is the case, wow, give those folks their own TV show.