Ad It Up: Popeye For The Atari

I have no recollection of this Popeye game for the Atari 2600 partly because I was less than a year old when it came out and partly because I had very limited experience with Atari. My neighbor down the street–the same one who gave me my first pile of comic books–had one, but we didn’t hang out much because he was a bit older. Anyway, I love this ad because it’s got that classic Popeye art, it implies that Popeye gets his strength from playing video games and especially for that art at the bottom of Bluto throwing the bottles at our hero. It’s so crazy and random and violent, but in true Popeye fashion, it’s no big deal. I scanned this ad from 1984’s Jack O Hearts #1, a miniseries that got increasingly over the top and ridiculous as it went on. If you’re curious about how the Popeye game played, check out this video:

If I’m reading this video right, Olive Oil shoots out hearts that Popeye tries to collect while Bluto’s trying to mess him up. That might sound strange, but it’s no weirder than the plots to Mario Bros. or Donkey Kong.