I’ve got more She-Ra goodness here on this week’s TCT. This time around the spot focuses solely on the Princes of Power herself. I’m still shocked by how restrained and gentle the girls in this commercial are, to almost Stepford degrees. Compare that ad to this He-Man one I wrote about last summer and they’re totally different! It’s too bad Mattel felt the need to go this route and I assume it didn’t represent how girls of the time actually played with these toys. My 3 year old started watching She-Ra and not a week later was chasing her Papa around the house with a wrapping paper tube craving an all-out battle. I’d guess that was far more the norm than distant fawning and adulation being bestowed upon a toy that’s literally put on a pedestal.
My three year old daughter has discovered and fallen in love with She-Ra in the past few months. So, it seemed like a good time to go back and scope out some of the commercials Mattel made back in the 80s to appeal the young girls they wanted to sell these toys to. Growing up I was pretty hardcore into He-Man and the Masters of the Universe, but I honestly don’t remember much about his sister She-Ra. I not only didn’t watch the show, but possibly blocked out the whole franchise, which is odd because I have memories of other “girl-centric” franchises of the day like My Little Pony, Cabbage Patch and the like.
So, I’ve been looking at a lot of this stuff with fresh eyes and think there’s a lot of solid, interesting ideas here. In fact, I’m pretty sure She-Ra would make a better movie than He-Man, but that’s neither here nor there, really. I love this spot for all the usual reasons. I dig seeing kids play with toys and am a longtime playset fan. It is interesting to me how restrained the girls are in this commercial though. Were this a commercial for a “boy toy” the little guys would be going crazy for the new piece of play equipment, but these girls look at the Crystal Castle almost reverentially. They should have been able to show their excitement for such a cool toy!