Ad It Up: Gap Kid


I can’t be the only person who hated this kid, right? He was on the back of EVERY comic for months (like this one from 1998’s Major Bummer #11). I wonder if these ubiquitous back cover ads actually helped or hurt the products/brands they were trying to sell. I was already anti-Gap at this point (I was 15 and liked Led Zeppelin after all), but I’m pretty sure I was even less interested in Gap after seeing this kid over and over and over and over.

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