I discovered this little gem while looking for a completely different commercial and just had to post it. I vaguely remember seeing these Rock Em Sock Em Robot type Big Time Action Heroes in the 90s on toy shelves, but never really got into them. I love how 90s this commercial comes off with the pointlessly black and white town and the EVERYTHING IS AWESOME voiceover. But the best part? Wolverine would be straight up murdering Spider-Man in this fight. His claws are out! One punch to Spidey’s face and his shish kabob. That’s not even fair. Not cool Toy Biz, not cool.