I’ve got more She-Ra goodness here on this week’s TCT. This time around the spot focuses solely on the Princes of Power herself. I’m still shocked by how restrained and gentle the girls in this commercial are, to almost Stepford degrees. Compare that ad to this He-Man one I wrote about last summer and they’re totally different! It’s too bad Mattel felt the need to go this route and I assume it didn’t represent how girls of the time actually played with these toys. My 3 year old started watching She-Ra and not a week later was chasing her Papa around the house with a wrapping paper tube craving an all-out battle. I’d guess that was far more the norm than distant fawning and adulation being bestowed upon a toy that’s literally put on a pedestal.
I worked as an associate editor for ToyFare for about a year. I had written articles for them before that and have continued to do so as a freelancer. I love writing about toys and finding out what’s coming up from companies, but I also really like delving into the history of toys. My absolute favorite thing was coming up with an idea, pitching it to my boss, having it approved, writing the whole thing, editing it and seeing the finished product.
Enter what we dubbed the action feature feature, the idea being to compile a list of the coolest things that toys can do aside from standing there and having joints. Eventually named “We Want Action” the feature is my favorite non-interview piece I’ve done for TF. The list was a ton of fun to write, but then we had to find images of the toys included, which wasn’t always easy. Sure, we had the big ones in the ol’ toy library, but we also asked a few freelancers to send in pictures, talked to some websites with pics and–coolest of all–I had my dad send out some of my toys which actually made it into the mag. You can see a “Thank You” included there in the last picture for him. If you’re curious the Swamp Thing, Computer Warriors, Karate Kid and Beetlejuice figures are all mine. So much fun! Click the thumbnails for much larger versions you should be able to read!