I wonder how this toy did when these commercials started airing in 1979. When I was a kid, I’d see commercials for R-rated movies and think they looked pretty cool, but I don’t remember buying the toys based on them. Actually, I did have a Rambo figure and not one of those weird cartoon-based ones. I think it’s really interesting that they seemed to put all their eggs in the Alien basket and didn’t create any heroes that same size. The jaw-moving action feature is rad and it’s also interesting that the commercial almost tells kids how to play with it: run around with it with your friends and try to reenact the movie you probably haven’t seen. I’m sure most kids wound up doing what I did and tossing all their toys in one or two boxes and creating all kinds of rad epic battle mashups with them, but that wouldn’t have made for a very good commercial methinks.
