Toy Commercial Tuesday: Dino-Riders

This one’s for my pal Brett White! I learned on Twitter recently that he’s a big Dino-Riders fan. I myself liked the idea of the toys, but didn’t actually buy any, though two of the tiny figures (Mind-Zei and Fang) somehow made their way into my action figure collection. Like a lot of 80s properties, Dino-Riders was a one-two punch that featured a short-lived cartoon and a toy line from Tyco.

Holy crap, this commercial is bonkers. Not only does it have the kind of insane play environment that you only see in 80s toy commercials. but these toys are jam packed with action features. The figures have weapons, the dinosaurs have their own weapons and it looks like some of them mimic running or walking. That’s an impressive line and an even cooler commercial. Now that I think about it, it’s basically the same as MASK, but with dinos.

The story behind the line which featured larger, armored dinosaurs and their 2-inch tall riders. If I’m reading the Wikipedia page correctly, the concept revolves around two groups who hate each other, the super human Valorians and the human-animal hybrid Rulons who get thrown back in time where they use various methods to team up with dinosaurs. The good guys make nice while the bad guys use brainwashing techniques. Or something. The cartoon lasted one season while the toy line went on for four waves, the last of which revolved around Ice Age animals instead of dinos.


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