Toy Commercial Tuesday: Batman Beyond

Tomorrow’s Trade Post will be all about Batman Beyond, so this is a little synergy action. I would have been about 16 when Batman Beyond debuted back in 1999. By that point I was in high school and would be getting by first job in the summer, so I’m not sure how many Saturday morning cartoons I was still watching. I do remember taping a bunch of episodes — I was big on that back then, especially with Buffy — but don’t know if I got very far into the series.

After reading the first two recent Batman Beyond trades, I’ve been more inclined to revisit this property which resulted in a bump to top of the ol’ Netflix Instant queue for the animated series and a stroll through YouTube to look for TCT fodder.

And, look, I found a pretty great one! As you can probably guess, I was out of the loop for the most part when these action figures started appearing. In fact, I don’t actually have any memory of them warming pegs at this time. I probably wasn’t buying many action figures in those days, but I think would stroll through the toy aisle of Target when we’d go.

Anyway, I’ve heard and read that the main reason WB wanted to create this show was to sell toys to younger kids by creating a younger Batman. It only makes sense, then, that they’s push this toy line with a line like “He’s cool. He’s you.” Well played, toy company, well played.

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