Toy Commercial Tuesday: Havex Machines

Watching cartoons with your kids can be a real double, or possibly triple edged sword. On one hand, you get to see what they like, how they react and file away situations and moments that might come in handy when relating something to them down the line. On the other side, you have to sit through some real garbage. And on the other, other side — possibly the sharpest of the bunch — you see how commercially obsessed they are by requesting one of everything shown in the commercials.

But, hey, sometimes you see something cool like Havex Machines commercials. Sure it might have some souped up CGI wizardry, but this spot feels very much in line with the kinds of ads they showed us in the 80s. There’s the implication of a long-standing battle between sides, not to mention the talk-shouting approach and cool-as-hell looking sets they get to play on.

Better yet, Havex Machines seem to basically be Transformers that can only switch modes when you drive a Micro Machine into them with maybe a little Centurions thrown in (Earth! Sea! Sky!) That’s a combo I can definitely get behind.

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