New OK Go Video Rube Goldberg Masterpiece

I had heard about the upcoming OK Go video for “This Too Shall Pass” from their latest record Of The Blue Color Of The Sky which I haven’t picked up yet a few weeks back thanks to a press release I got. I was jazzed but kind of forgot about it in the shuffle of life. As long time readers will remember, I’m a fan of OK Go and Rube Goldberg devices, so this video is completely in my wheelehouse. Damn it’s good. Thanks to Topless Robot for the reminder.

Here’s an excerpt from the press release which offers up even more info on the clip and where you might be able to find some blooper clips. I haven’t checked them out myself, so let me know if they’re cool.

(Los Angeles, CA) OK Go, the band whose inventive self-directed music videos have set internet records and won the band a GRAMMY, will unveil their latest crazily ambitious clip – the second video for current single “This Too Shall Pass” – on Monday, March 1st at www.okgo.net. Before shooting commenced last week, the band spent four months working with SynnLabs, a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory, to build a two-story Rube Goldberg machine in a Los Angeles warehouse. Goldberg, a Pulitzer Prize winning cartoonist and inventor, was best known for his cartoons of imaginary devices – now known as Rube Goldberg machines – performing simple tasks in an elaborate, convoluted manner. Fans can check out highlights from the making of the video at Absolute Punk and Rolling Stone and over the next week at Shock Hound and other sites for different clips. On Monday, March 1, each of these partner sites will post a blooper video that allows fans to “trigger” themselves to OK Go’s site (www.okgo.net) for the premiere.  Of course, once at the band’s site there will be more fun and games too.

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