Ad It Up: Spider-Man Backpack

I don’t have a lot to say about this ad I scanned out of 1985’s Punisher Miniseries #1. I’m sure there’s a joke in there about the cheesiness of Spidey’s face being on everything under the sun, but I’m not feeling very snarky today. I’ll just say that, if I were of the right age and reading these comics in the mid-80s, I would have begged my parents to buy Dorman’s American Cheese and also for the extra scratch. I never did any of these mail away things because I always forgot about collecting the UPCs after a week or two, but I always wondered how you sent change. I wonder how many envelopes filled with change they got. Anyone ever actually get one of these backpacks?

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