He-Man, Transformers and G.I. Joe might have been the action figures that made me fall in love with toys, but it was Marvel related comic and cartoon figures that kept me in the game for a while. I was a big fan of X-Men and Spider-Man when they aired on Fox in the mid 90s and quickly focused my toy buying gaze on figures from those lines. I have two large copy paper boxes filled to the brim, one with all X-Men related figures, the other packed with toys based on the Iron Man, Fantastic Four, Silver Surfer, Hulk, Avengers and Spider-Man cartoons. So, seeing this commercial with many of the early Spidey figures as well as that 90s-tastic opening theme music made me smile. Of the toys shown in this spot, I had that weird Spider-Man with built-in webs, Dr. Octopus. as well as Carnage and Hobgoblin who only show up at the end. I hope Lu’s still into Spider-Man by the time she’s old enough to play with action figures.